Erika Nardini, a former AOL executive who landed the CEO job at Barstool Sports in 2016 as the only woman out of roughly 70 candidates, had been a fan of Barstool founder Dave Portnoy’s from the beginning, she told Cramer.
“Barstool, to me, is what guys say, it’s how they think, it’s how they talk, it’s what they love, and here was this guy who took a bet on himself and strived to build something and I wanted to be a part of it,” she said in a Monday interview with Cramer and Portnoy.
Asked whether she had any price constraints on her mind when it came to selling the privately-held company, she offer a flat “No.”
“We’re a big media company. We are a huge brand,” Nardini said. “Because we have a loyal audience that has been with Dave for 14 years, and all of our guys — Big Cat, KFC, our whole roster — we can do anything. We can become a commerce company. We can sell shoes. We can be an alcohol brand. We can create a boxing promoter. There is nothing that this company can’t do because we have an audience, we listen to them and we create only for them.”