Aside from improvements to production efficiency, the Putian Brewery will also make use of solar power panels that will ultimately reduce emissions equal to the environmental impact of 780,000 trees, according to the company. The amount of water and heat usage at the required for brewing will also be reduced through the use of more sustainable processes, AB InBev added.
“It was built in record time like everything in China and it’s a very environmentally sound brewery, as most of our breweries are,” AB InBev CEO Carlos Brito told CNBC on Thursday.
AB InBev’s investment in the country comes as the number of consumers making up China’s middle class continues to grow. The corresponding growth in purchasing power has resulted in greater demand for more premium brands, such as Budweiser or Corona, as consumer tastes change.